Black Girl Sunscreen
From 2020 to present, Milan Media Group spearheaded PR efforts for Black Girl Sunscreen, a flourishing brand in the hair care accessory market, emphasizing digital strategies and extensive media outreach. MMG secured significant press placements in Harper’s Bazaar, Teen Vogue, Allure, BET, InStyle, and Insider, among others.
A pivotal aspect of MMG’s collaboration was showcasing the founder’s entrepreneurial journey, highlighting her business acumen and ability to secure funds even during the challenging times of the pandemic. This narrative was featured on Forbes.com, adding to Black Girl Sunscreen’s credibility and brand story.
Additionally, MMG played a crucial role in aiding the brand in securing multiple beauty awards from prestigious publications such as Allure, Cosmopolitan, and InStyle. These accolades reinforced Black Girl Sunscreen’s position as a leader in the hair care accessory market. Through strategic storytelling and effective PR initiatives, Milan Media Group successfully elevated Black Girl Sunscreen’s brand presence, emphasizing the importance of diversity in sunscreen, particularly for women of color.
Mielle
Milan Media Group spearheaded PR efforts for Mielle, a leading hair care brand, from 2014 to 2019, orchestrating comprehensive media outreach, influencer collaborations, and national TV integrations. MMG played a pivotal role in establishing Mielle as a household name, securing major press placements in Essence, Harper’s Bazaar, Allure, Marie Claire, and others. Notably, MMG facilitated the founder’s cameo on VH1’s Basketball Wives, garnering substantial exposure for the brand and founder.
From its infancy, MMG worked tirelessly to elevate Mielle’s profile, contributing to its exponential growth and credibility within the natural hair care community. The strategic partnerships forged by MMG, coupled with impactful media placements, positioned Mielle at the forefront of natural hair care conversations.
This collaboration between MMG and Mielle not only validated the brand but also propelled it to unprecedented heights, solidifying its status as a trailblazer in the industry.
Through innovative PR strategies and relentless dedication, Milan Media Group played a pivotal role in shaping Mielle’s narrative, cementing its reputation as a powerhouse in the beauty and hair care landscape.
Glow by Daye
From 2017 to present, Milan Media Group directed PR efforts for Glow by Daye, a flourishing hair care accessory brand, implementing a robust digitally focused strategy and overseeing comprehensive media outreach. MMG secured major press placements in Essence, Harper’s Bazaar, Allure, InStyle, XO Necole, Byrdie, and more. A significant aspect of MMG’s collaboration was showcasing the entrepreneurial journey of the founder and how she utilized Amazon to transform the brand into a multi-million-dollar entity.
MMG strategically positioned Glow by Daye as an innovative and trailblazing brand within the beauty industry.
Furthermore, MMG played a key role in aiding Glow by Daye in securing multiple beauty awards for its satin bonnet, further solidifying its reputation as a leader in hair care accessories.
Through innovative storytelling and strategic PR initiatives, Milan Media Group effectively conveyed Glow by Daye’s unique brand narrative, contributing to its exponential growth and establishing it as a prominent player in the beauty market.
Rucker Roots
From 2016 to 2023, Milan Media Group led the PR efforts for Rucker Roots, a flourishing hair care brand, implementing a dynamic, digitally focused strategy.
MMG orchestrated comprehensive media outreach, securing major press placements in Essence, Byrdie, Allure, Who What Wear, and other prestigious publications.
A highlight of MMG’s collaboration with Rucker Roots was the successful promotion of its GTC Mousse and GTC Leave-In products, resulting in the brand clinching multiple beauty awards most notable, Allure’s Best of Beauty award. MMG’s strategic approach not only ensured widespread exposure for Rucker Roots but also helped convey the message of its vegan hair care line in a competitive market.
By leveraging its expertise and industry connections, MMG propelled Rucker Roots into the spotlight, facilitating brand growth and establishing a strong presence in the saturated hair care space.
Through innovative PR initiatives and targeted campaigns, Milan Media Group played a pivotal role in solidifying Rucker Roots’ reputation as a leader in the vegan hair care sector, demonstrating its ability to navigate and thrive in competitive markets.
TESTOMONIALS
Working with Rivi at Milan Media Group moved the needle so quickly for us! Not only did she connect and research the brand, but then used that qualitative information to make amazing connections for us in the media. We secured major publications that helped expand Bea’s Bayou’s recognition and I’m so grateful! It’s even helped us along the fundraising journey. Thank you, Rivi!
~ Arielle Brown, Founder Bea’s Bayou
Rivi is an amazing Publicist, if I could share everything she’s done for my brand she would likely not need a single other testimonial. I’m sure other brand owners would say the same. She’s a professional whose genuineness can be detected through a phone conversation. Her work ethic is amazing, and she goes hard for her clients. The Today Show, Seventeen Mag, HGTV, she has gotten my brand MAJOR push in the media with small and large publications alike. You may waste a lot of money in search of the Publicist who says they can do what they can’t, but I can guarantee you won’t waste it with MMG. She getting to work!!
~ Bianca Edwards, Founder Beauty Done Right